Behind the lab

A small studio for making growth legible.

Cristobal Dupuis started Dupuis Labs after ten years in growth across consumer apps, high-ticket DTC, and grocery tech. The products came out of problems he kept seeing in that work: tests nobody could read back, ROAS nobody could trust, calls nobody could answer.

The lab is run with AI-native workflows, so a small team can build and operate several products at once. Ontario and remote. English and Spanish.